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Media Assets

PRESS KIT

Download PDF Press Kit
Naavu Yaaru?

WHO WE ARE

South End Circle is a Bengaluru-based music composition and production collective born from a shared conversation. We bridge the raw energy of contemporary rock with the emotional richness of Indian musical traditions. It hits different, and they know it!

Core Audience

Our core audience spans Southern India, reaching digitally native students and young professionals aged 21-34. They discover music through streaming platforms, playlists, and reels, and gravitate toward authenticity, storytelling, and emotional depth.

Collaboration Vision

WHAT WE'RE LOOKING FOR

We're looking to build long-term with labels, managers, press, and collaborators who see strategic value in original artist development, along with film and content teams seeking sync licensing, scores, or story-driven compositions.

Partnership Focus

Most of all, we want partners who go beyond distribution and coverage to help grow the music, shape the narrative, and keep its impact central to every decision.

Catalog & Releases

OUR MUSIC

We’d now like to share our artistic vision through the music we’ve released so far and the tracks on their way.

New Releases

Hoovadagitthi Album Art
Single Out Now
“HOOVADAGITTHI”
NEW OUT

Introducing Kotresha, a quirky Kannada music video for anyone who's zoned out at work and gone on a rom-com detour over one crush. Through a layoff and a fateful bus ride, flowers keep slipping into his day through worship, chance encounters, and imagination.

Watch Video
Agalike Album Art
Single Out Now
“AGALIKE”
154K+ VIEWS

A song for the quiet kind of separation, when two people drift apart and life has other plans, leaving behind questions, memories, and a lingering ache. The music video has crossed 154K+ views on YouTube and struck a deep chord with listeners.

Watch Video

Upcoming Releases

Shoonya EP Album Art
Coming Soon
Debut EP
“SHOONYA”

What if nothingness (0) is where everything begins? Shoonya, our debut EP, moves through five introspective tracks exploring time, existence, and the search for meaning.

(P.S. In the end, the search starts to feel like the only thing keeping you going.)

Track Listing from “Shoonya”
01
AATHMA Born out of a 2 am existential crisis, this track asks whether form, flesh, and breath are illusions we mistake for meaning, and whether desire and pain are just fleeting moments we cling to.
02
IRULU BARUVAAGA If darkness had a sound, this would be it. An introspective soundscape for anyone who's felt desire dissolve before their eyes.
03
VISHWASAGARA Are we just a dot in the cosmic ocean? Told through the eyes of a fisherman, a farmer, and a daily wager, the song keeps circling one question: are we steering our lives, or being carried by something larger?
04
IRULU REIMAGINED The same darkness returns, but this time it moves with a restless pulse. A production-heavy, modern reinterpretation of Irulu Baruvaaga.
05
SAMAYAVILLA If you had one day with someone you lost, what would you hold on to? A father returns from beyond for one last day with his daughter. Time runs out, but what they shared never really leaves.

MEDIA DOWNLOADS

LOGO & BRAND PACK

Includes high-res transparent PNGs, vectors, and white logos (.zip)

FULL BAND BIOGRAPHY

Detailed press biography sheet and quick facts sheet (.pdf)

CONTACT / NEXT STEPS

If our music and vision resonate with you, we’d love to talk about projects, releases, or sync opportunities where this sound can fit.

86602 01942 / 99863 88785